Discover How SUPERKIND Blurs Reality and Imagination in Their Latest Release.
In the dynamic realm of K-Pop, where innovation knows no bounds, emerges SUPERKIND—a trailblazing seven-member South Korean boy group breaking free from conventional music norms since their debut on June 20, 2022, with the digital single "Watch Out."
As the world's first-generation A-idols, SUPERKIND harmoniously merges AI and human members in a harmonious ensemble. Comprising both human members DAEMON, EUGENE, GEON, SiO, and JDV, and AI members SAEJIN and SEUNG—the group ingeniously weaves together the virtual and real worlds.
The group’s name is a clever anagram of NUKE, PRID, and S. NUKE signifies the ethereal realm of virtual existence, whereas PRID represents the tangible reality of human members. Together, they undertake a shared quest sparked by the enigmatic "S," an elusive mystery captivating the curiosity of fans while remaining undisclosed to all.
On October 18, 2023, SUPERKIND triumphantly returned with their first mini-album, Profiles of the Future (Λ): 70%. Embracing their mantra, "2Dx3D, Dimensions Assemble!" the mini-album intricately melds elements from both 2D and 3D worlds, creating a transcendent auditory and narrative experience. Within the album unfolds, a Sci-Fi cyber chase narrative where NUKE (AI members) chase PRID (human members) as wanted criminals.
In a galaxy not too far away, the boundary between reality and imagination blurred as SUPERKIND unleashed their newest interstellar album, Profiles of the Future (Λ): 70%. It's a cosmic saga weaving music, message, and a chase through the stars.
Curiosity piqued? Let's dive into the multi-dimensional journey guided by the members themselves.
DAEMON offers the first glimpse into SUPERKIND's captivating universe, highlighting the intricate language selection process that mirrors the group's diverse musical landscape. Through their ongoing "SUPERKIND GO" project, he shared, "Players can participate through TikTok. We'll later visit the country of the winner, where we plan to create music there. We'll likely try to incorporate the language of the country we visit into our music."
Adding depth to their futuristic narrative, DAEMON delves into the cosmic chase depicted in the music video—a thrilling pursuit between the space police, NUKE members, and the space criminals, PRID members. He shares, "We skip from space, accidentally come to the Earth, and then try to escape from NUKE members chasing us." This central theme hints at the group's foray into showing more sci-fi genres in the future - so stay tuned.
JDV's most memorable moment from the album preparation process was during the filming of the music video. He recalls a scene where he appeared from a real trash can. "The trash can used for the scene was a real one that had previously contained trash, and I recall the staff members putting in a lot of effort to clean it up despite the hot weather. Thanks to their dedication, I was able to film the scene inside a very clean trash can."
SiO echoes the album's theme of unity across dimensions, each track, a fusion of 2D and 3D elements, serves as a reassurance that support exists even in challenging times, urging fans to persevere. He emphasized, "The message is one of hope, reassuring that no matter the difficulties and challenges you encounter, there will always be someone to help you through it. So, don't be too down, and find the strength to keep going."
Each member's favorite track from the album shines a light on their individual musical preferences. EUGENE resonates with "MUGSHOT" for its reflective lyrics, signifying their pioneering role in the A-idol world. Meanwhile, DAEMON's shift from "MUGSHOT" to "Speed (2D)" highlights the allure of its band-inspired rock sound, a captivating choice shared by JDV. SiO's affection for "Speed (2D)" stems from its rhythmic bass elements and anime-inspired lyrics.
As SUPERKIND delves into a myriad of genres, SiO drops hints about surprises ahead, underscoring the band's dedication to musical experimentation. From the dynamic "WATCH OUT" to the mood-driven "MOODY" and the infectious "Beam me up (2Dx3D)," each track embarks on a sonic journey through a distinct genre. The group's enthusiasm for exploring novel musical territories goes beyond conventional boundaries, evident in multiple references to Blade Runner 2049 and a keen interest in delving deeper into the conflicts between AI, virtual landscapes, and human experiences, indicating an exciting trajectory for their upcoming releases. Notably, the group is already in the early stages of preparing for their next album, and though specific details remain undisclosed, they assure fans that it will be filled with exceptional songs.
Yet, the path of innovation isn't devoid of challenges. DAEMON acknowledges the hurdles in effectively conveying their unique concept, engaging in sci-fi movie watching, and internal discussions to thoroughly understand the concept in order to convey it to the public.
Moving beyond concepts, the practicalities of collaborating between AI and human members pose challenges, including technical constraints and the need for meticulous planning. Despite the challenges, SiO and DAEMON expressed that they're doing everything they can to coexist in the same space in front of fans. SiO revealed, "One approach we've considered is having the NUKE members appear on screens or electronic displays to enable us to perform together." While DAEMON shared, "We want to do our schedules with NUKE members, but we have to try it out, for example, on the stage or in interviews and fan meet-ups. We are trying to gather and involve NUKE members in real life. And also we want to be involved in their dimensions as well."
Thinking about their growth and fan interactions since debut, SiO expresses pride in bridging the gap between nervous beginnings and closer connections with Players. Recounting the initial fan encounters, he admitted, "I was incredibly nervous and somewhat shy, making it challenging for me to engage in meaningful conversations with them. However, throughout the comeback promotional activities, I've made significant progress in interacting with our fans, and I feel like I've become closer to them." Their improved fan engagements represent strides in communication, showcasing the evolving bond between SUPERKIND and their Players.
EUGENE reflects on this album as a fresh start for the group, being the first instance where all seven members are involved. Their main goal with this comeback is to reach out to a wider audience, aiming to introduce themselves to more fans. They plan to be actively engaged and are eager for the love and interest of K-Pop fans across the globe toward SUPERKIND.
So what sets SUPERKIND apart? SUPERKIND's expansive musical ventures find their core in embracing diversity itself, with DAEMON affirming their mission to shatter genre boundaries and unveil novel musical realms propelled by limitless creativity. Their unique collaboration with fans in concept decisions sparks satisfying outcomes, reflecting a collaborative journey rather than unilateral decisions.
SiO emphasizes their fearlessness in exploring varied musical landscapes unrestrictedly, striving to be remembered for their boundless creativity. Additionally, he underscores the group's dedication to musical diversity and exploration, aspiring to be acknowledged for their audacity in navigating diverse musical territories and transcending limitations. However, SUPERKIND's vision extends beyond music. Their pioneering term, "A-Idol," stands as a beacon for merging AI and human members, aiming to normalize the concept and pave the way for future innovations.
SUPERKIND places immense importance on in-person, direct interactions with their fans, which motivates them to arrange concerts and events across numerous countries and cities. Their dedication lies in producing music that embraces diverse languages, allowing people from various nations to access and enjoy their songs, finding comfort and inspiration in their music.
In summary, SUPERKIND doesn't merely create music—they craft entire realms. Their fusion of human and AI realms blurs genres, fostering innovation. As they venture into uncharted territory, their musical odyssey beckons all to experience the extraordinary dimensions they unveil. So, buckle up, Players. The metaverse awaits!
*Special thanks to the members of SUPERKIND, DEEPSTUDIO, and Helix Publicity for inviting me to participate in this media roundtable.
Image and Video Credits: DEEPSTUDIO